Ayurveda Keys to Wowing Your Clients: Part 1 - Vata

The Euro Institute was founded on holistic principles including Chinese herbal medicine and the ancient Indian practice of Ayurveda which treats the individual, whole person as unique - a radical swing away from traditional Western medicine. I found this article on how to better understand your client's "doshas" and how to incorporate Ayurvedic principles into your spa treatments - regardless of whether you offer actual Ayurvedic treatments (our Ayurvedic products are great add-ons to your arsenal, btw - you knew that was coming!). Part 1 of 3 total posts explains the nature of Ayurveda and characteristics of our first dosha - Vata. Enjoy. *************************************************

The New Customer Service

This article, by Louis Silberman, CEO of National Laser Institute and Author of "Make It Happen Online" is a world class marketer. His advice for working in "the new normal" is both practical and timely. I notice that anywhere I've visited recently for health & beauty related services where they fully embrace what's happening now instead of trying to hold on to what used to be - makes me a much more satisfied and happy client. ****************** If these aren’t “changing times,” then I don’t know what is! Since I opened my first medical spa 16 years ago, and soon after, a medical spa training school, I’ve had my share of ups and downs. We’ve all had our ups and downs, but no one was prepar

Your Success Behind The Chair Post Quarantine

So many changes have happened over the course of 2020, and it's expected that even more will come. It's safe to say that there really is no going back to the "normal" we all once knew. The spa industry has been impacted greatly by the events of 2020, and it is also a strong industry that has continued to adapt and endure for what the future might hold. What has changed and is changing? Spas are making strategic plans to open safely. Spa directors and owners are considering the layout of their facility and the services they offer. Personal protective equipment will be part of the spa staff uniform and, in many spas, also available to guests. According to an ISPA study, 60% of spas are offerin

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