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Are You Working More and Making Less?

You’re likely a professional in the beauty industry for a lot of different reasons, right? For starters, you love it. Maybe, for you, there’s nothing better than spending your days helping your clients look good and feel confident. Maybe there’s nothing more rewarding than day-in-day-out perfecting your craft, devoting your life to your creativity, and continually learning and growing.

All of that might be true, but that doesn’t mean your salary isn’t a part of the equation.

And guess what? That’s totally normal. If you’re working (full-time, part-time, or any time at all) in the beauty industry, of course, your salary matters because it’s your livelihood. Who says you can’t love what you do and try to make really good money doing it? The reality? Making a ton of money doing what you love simply because you’re talented at it doesn’t always work out the way we wish it did.  Boosting your salary and making what you want to make takes hard work, dedication, and a little savvy.

The good news?  This collection of tips and tricks, dos and don’ts, and tried-and-true methods are here to help you work how you want while making the salary of your dreams.

In this post, we’ll talk about figuring out your niche and the right clientele to help boost your business, how you can avoid wasting resources and energy, some proven tips for increasing salary, how to make more money even if you’re working for someone else, and of course, some post-moneymaking advice about how to best allocate your boosted salary.

If you’re ready to learn how to make more money, waste less, and achieve the stylist salary of your dang dreams—get to reading!

Figuring Out Your Ideal Clientele

Look, we know how tempting it can be to try to be a jack-of-all-trades. 

You have the skills, you have the creativity, and you have the talent to be a pro who can do it all. Even if you have an interest in every aspect of the industry, that doesn’t necessarily mean you should try to do it all. That’s probably not something that’s been preached to you before, so we’ll say it louder for the people in the back: Don’t try to do it all—even if you’re really, really good at everything.

Of course, we’re not saying you should curb your artistic and creative talents and abilities, but we are saying that if you’re trying to increase your salary and make more money, focusing on too many niches or too many types of clientele can end up being exhausting, wasteful and even detrimental to your goals. If you’re working more and making less, you’re doing something wrong.

Finding your niche in the industry is one of the most poignant ways to start making more money right now. If you’re able to focus on your niche, your brand, and your market by deciding what you’re good at and what’s most productive and profitable for you, you’re taking the first step toward increasing your salary and boosting your business. 

In fact, it’s better to focus all your attention and efforts on one (or two or three) things so that you can become the expert in that niche. This way, you’re putting yourself in the position to be the ultimate expert in that arena. When someone thinks of epic skincare transformations, they’ll think of you. When you choose a niche, you’re better able to target a market, create a specified and effective brand, and focus on what you’re best at—in the end, all of those things should help you fight the "working more and making less" issue.

How can you begin to start narrowing down your skills and finding your niche? Ask yourself questions like:

·        What am I absolutely fantastic at?

·        What would I like to know more about?

·         What can I see myself spending hours every day doing with the least amount of burnout?

·        Which of my skills seems to be the most profitable?

·        Which of my skills best balances effort, time, and cost?

·        Which of my skills would make me the absolute happiest?

Wasted Expenses

It goes without saying that one of the easiest and most immediate ways to start making more money is to stop wasting money. We know what you’re thinking. You’re probably running all your expenses through your head and saying, “I really don’t think I waste much,” or “I can’t think of any expenses that are inhibiting my salary.” And you know what? You might be right. But in our experience, even the most frugal beauty pros are still wasting money. In the grand scheme of things, you might not have many wasteful expenses, but if you’re really focused on your own hustle and are looking to make bank, you will want to keep reading.

Truthfully, professionals in any field have wasted expenses, and some of them exist just the nature of the industry—but we’re here to help shine a light on some of those expenses you maybe haven’t thought of. If you’re on the grind to make that six-figure salary, we suggest looking at wasted expenses like:

No-Show Appointments. The reality of our industry is this: no-shows are going to happen. They just are. Whether a client does it on purpose or simply runs into some kind of unavoidable issue, they’re always going to exist. But that doesn’t mean you can’t do something about them. The best part about being a beauty professional is that you— for the most part—get to run the show when it comes to your schedule. If you want to get a handle on no-show appointments, make sure you’re spending adequate time and effort confirming with your clients before their appointments. Confirm the day before (or even the morning of) your client’s appointment to ensure that you’re not wasting time, effort, or are left hanging with no work for an hour when a client was supposed to show up.

Another way to handle this? Create a no-show policy for clients. It’s perfectly acceptable to require a deposit, so if you find you’re consistently dealing with no-show issues, it might be time to implement a non-negotiable no-show policy.

Lunches, Snacks and Coffee: It’s so easy to take a lunch break at the salon and walk to the cute café right down the road for a sandwich, salad or mid-afternoon caffeine jolt.

But you know what? You’re probably wasting a ton of your hard-earned money by eating out every few days. Think about it—if you’re spending $8-10 for lunch three to four times a week, that’s about $32-$40 weekly. Monthly, it comes to $128 to $160. Put in perspective – how many treatments do I have to schedule to pay for just lunches? 

Think about coffee or other beverages. Are you bringing your own? Making it at the salon? Or are you paying $4 or more every day for beverages? We’re not saying you can’t enjoy a delicious cuppa from your favorite place, but if you’re buying coffee every morning, you’re probably spending anywhere from $25 to $30+ a week or over $100 or more a month. The solution? Brown bag it. Buy a coffee maker for the salon. Be stricter about how you spend your money on lunches, dinners, snacks, and caffeine. The money you’ll save will be worth it.

Back Bar Products

We’re going to keep this short because we can bet you already know this— only order products for your back bar that you know you’re going to use. Start looking at your back bar products and think of them as “money on a shelf” instead of an array of fun products. Sure, having a ton of products on your back bar can be really appealing to new clients (and a great way to draw them in in the first place), but spending money on things just to draw people in (that you’ll probably never use) is a huge waste.

Professional Liability Insurance 

We know you’re probably thinking, “Well, sure, now they’re here to sell me on something,” but hear us out. If you’re losing a ton of money on terrible coverage, that’s a huge, wasted expense. Why pay $250 for a year of professional liability insurance when you can get insured for so much less (think $179 yearly) for the same—or even better— coverage? Honestly—kind of unfortunately—liability insurance is something you really, really need to have. Imagine the amount of money you’d lose if you didn’t have insurance and you needed it. We’re talking court bills, possible financial restitution for clients and more!


 Tips to Make More Money

We’re here to tell you that doing what you love and making bank WHILE doing it, is the dream—not something you should be ashamed of or embarrassed by. That’s why we put this guide together in the first place—we want you to do more than just reach for your dreams; we want you to attain them. So, in this section, we’re being as direct as possible and teaching you how to stand out, market yourself, and allocate your resources to make more money.


Truthfully, if you want to make more money, the best thing you can do is draw in more clients. And the best way to draw in more clients? Amp up your marketing.

We want to be clear—when we say amp up your marketing, we absolutely aren’t implying that you should just throw a ton of money at someone to solve your marketing problems. But we do mean that you should put in significant effort (whether you hire someone or tackle this yourself) to boost your marketing practices. The good news? There are tons of ways to tackle this.

With the way digital marketing and social media advertising strategies work nowadays, it’s not incredibly difficult to get the hang of this kind of stuff. Market yourself both harder and smarter using digital marketing strategies as well as old-school techniques.

Why? Because no matter how much work you put into your craft, no matter how dedicated you are, and no matter how skilled you are, you’re not going to draw in clients unless you’re making it easy for people to find you!


Working in a Salon (For Someone Else) 

A lot of you are reading through this and thinking, “Sure, that makes sense—if you have your own business. How can I possibly make more money if I’m working for someone else where the rates are set?” That’s a fair point. You’re likely a lot less flexible if you’re not running your own salon or spa, but that absolutely doesn’t mean you’re out of luck. In fact, you’re entirely capable of making more money even if you’re working for someone else. A lot of that has to do with how you’re presenting yourself—both to your current employer when asking for a raise and when you’re interviewing. If you’re aspiring for a higher salary, you can absolutely make that happen—but you have to understand your value. It’s also valuable to have a strong grasp on the cold hard facts and figures surrounding your value, skills, and talents.

Think about your salary when you first started working for the company. Now, compare that to the skills you have now.

Ask yourself:  

·        Have I added new skills to my repertoire since I started?  

·        Have I continued my education in some way, i.e. attended seminars or expos, developed new techniques, acquired new certificates or licenses?

·        Have I brought a significant amount of money or a large number of clients to my salon or spa?

·        What extra value am I bringing to the spa?

·        Could I work at a different salon or spa for more money?

·        Is my current salary an accurate representation of what I’m worth to this salon?

Odds are, if you answered yes to any of those first few questions, you’re in the market for a raise. Our best advice? Approach your employer honestly and directly—if you truly deserve a higher salary and you have the evidence to back it up.


You’ve made more money, and that’s great. But now what?

If you’ve been working hard and dedicating time and effort toward building your empire, you’re definitely going to get to this point. All that hard-earned money has to go somewhere, and in the end, it is your money, so it is up to you. Think about turning at least some of hard-earned cash  toward something that’ll benefit you in the long run - that’s right, we’re talking retirement – or thoughtfully invest in something that’ll make you even more money.

Here’s the bottom line—there’s no patented secret formula to making a six-figure salary as a skincare pro right off the bat. All the tips we’ve shared with you are tried and true methods. They work. But they require patience, time, dedication, and of course, hard work. But if this is your passion—if this is your chosen career and you are wholly dedicated to putting in the work, we have no doubt that you’ll be successful.

You’ve got this! Now get out there and make that money—we believe in you!

post courtesy of Elite Beauty Society



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