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Not Too Late: Simple Valentine's Marketing Ideas Your Clients Will Love

What is your business goal for 2023?

(Don’t worry if you don’t have one! Just think about what would you consider a decent professional success by the end of this year? That pretty picture you have in your head – Yes, I’m talking about that!)

If you are just starting out, maybe you want to expand your client list? Or, if you’re already overbooked through the week, you might want to make more money by upselling to existing clients. Any marketing campaign that you start should help you achieve these goals and not throw you off the track (February is too early for that anyway!).

Start by choosing a goal and try out ideas related to it, or pick an idea randomly. Just make sure they help you reach your goals for 2023!

Goal: Get more clients

  • Idea 1: Valentine's day discounts to attract new clients

  • Idea 2: Offer treatment packages and service combinations

  • Idea 3: Offer complimentary add-on's to clients who come on that day

Goal: Sell more products, upsells, cross-sells

  • Idea 5: Offer Valentine's Day product gift bags or boxes

  • Idea 6: Offer gift & loyalty cards

Get more clients booked.

V-day is one of the best occasions to increase footfall in your salon or spa.

Valentine’s day discounts to attract new clients

I know…I know…The salon/spa community is divided on whether offering discounts is a good move or not! They attract new clients, and revive old ones, but come at the cost of your precious profits. But, a quick search around your neighborhood (physically or on Google) will tell you that most of your local competitors are offering deals for Valentine’s day.

hat’s because it’s one of those times of the year when people are expecting and actively looking for deals with their favorite businesses, stores, and brands.

So, if you want to tempt your competitor’s clients to come to try out your services or rekindle the romance with your ex-customers (your salon software can help you easily identify these), discounts are the way to go!

Smart Valentine’s Day Discount Ideas for your Salon/Spa Business:

  • Run a “first love” campaign where you send discount coupons to your highest spending and most loyal clients in your email marketing campaigns to thank them for being there for you for years.

  • Promote Valentine’s day discounts on social media or add offers in your Google My Business Listing. This way you’re targeting more new customers to your salon.

  • Run happy hours to convert slow hours into booked time slots: Convert your slow hours into “Happy hours” with luring discounted service pricing.

Use your salon scheduling software to create and notify Valentine’s day discounts in a few simple clicks. After that, just sit back and see your appointment calendar fill up – no hassles, simple bookings, and payments.

Check out the following SMS (short message service/text message marketing) Valentine's Day templates for inspiration: (the "booking link" refers to the URL of your client booking page if you are using online scheduling software. If not, link to your website contact page, FB page, Instagram, email or phone.)

Promoting Gift Certificates:

Hi <Client Name>,

Let your love melt their stress away! This Valentine's day,

surprise your partner with an exquisite <Salon/ Spa

Name>experience. Buy our exclusive Valentine’s Day gift

cards worth $X to show them that you care. Buy it today

from <Booking Link> or drop by our shop!

Hi <Client Name>,

Still searching for the perfect Valentine's gift? We’ve got

your back. Buy our exclusive Valentine’s Day gift card

worth $X to show them that you care. Purchase it today

from <Booking Link> or drop by our store.

Hi <Client Name>,

Visit our salon/ spa and give the gift of skincare for your valentine. SHOP SOON! Gifts running out fast! Purchase it today from <Booking Link> or drop by our


Engaging with Loyal Customers

Thank you for being there in our lives. We love you!

<Salon/ Spa Name> is lucky to have you as a loyal

customer. Join us to celebrate Valentine’s day at our

salon/spa with food, drinks, music and amazing services at

discounted prices. Book an appointment at <your Booking

Link> today!

Do not forget about your Valentine! Treatment packages,

complimentary services or a gift card for your loved one to

buy at <Salon/ Spa Name>! Drop by and let us take care of

you and your loved ones. Book an appointment at <your

Booking Link>

Promoting a Discount

Love is in the air and there’s no better way to say ‘I love

you’ than a relaxing spa day with your better half. All

couple services at <Discount % or Value> off! Book an

appointment at <your Booking Link>. Offer valid from 7th

Feb to 14th Feb.

Valentine’s Day Sale! All products at <Discount %> off! Visit

us and get a perfect gift for you or your loved one. Drop by

our store today!

Hey <Client Name>,

Be your own Valentine! Grab a <X %> off on any service*

throughout the month of February. T&C apply!

Promoting Packages

Hi <Client Name>,

Love is for giving – that’s why <Salon/ Spa Name> is giving

all of its customers the chance to buy our <Your Package

Name> with <Services> at a discounted price of just $X.

Book today at <Booking Link> or call <Number>.

Hi <Client Name>,

Season of love is here and so are our exciting packages to

make you look and feel the best! Check them out today on

<your Website Link> and book an appointment today!

Galentine’s Day

Hi <Client Name>,

Spend some time with your gals this Galentine’s day only

at <your Salon/ Spa name>. Purchase our girlfriends only

package with mani pedis, facials, blow dry <services you

offer>. Book you appointment today <your Booking Link>!

article excerpted from Appointy


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