We agree with Shelley Hancock, 37 year veteran in the esthetics industry – an effective way to stay on top of the myriad of new skincare trends and developments is by using these 10 tips as a guide to keep focused on what’s truly important for your clients. Read on to find out her top 10 esthetician must knows!
The world of skincare is constantly evolving, and as professionals in this exciting field, we have the privilege and responsibility to grow along with it. But even knowing that, it can be difficult to stay on top of all of the trends — it’s a lot to keep track of!
Rather than trying to surf the ever-shifting waves of new skincare trends, it’s a better idea to operate by a tried and true list of tips to help keep yourself on top of things to ensure happy, radiant clients.
This article will guide you through ten crucial tips that can help you excel in your career and provide the best possible care for your clients’ skin to help you stay on top of the wave, rather than getting swept up in the current.
1. Get Good at Identifying Skin Types
Understanding your client’s skin type is akin to a pilot understanding the type of aircraft they’re flying. Different skin types — whether dry, oily, combination, or sensitive — react differently to skincare products and treatments. Just as a pilot must navigate a plane correctly, you, as an esthetician, must navigate the unique landscape of your client’s skin.
But we’re not trying to patronize you! Knowing skin types is part of your expertise as an esthetician. However, becoming truly adept at identifying your client’s skin type as quickly and efficiently as possible is a surefire way not just to impress your client, but to design a skincare regimen or treatment plan that suits them with ease. Skincare trends may come and go, but skin types are forever.
2. Stay Informed About the Latest Trends
While we’re generally advocating for standing by some unchanging rules to give yourself guidance, it is true that if you’re not ahead, you’re behind! While you don’t have to bow to its every whim, the skincare industry is innovative and dynamic, with new trends, treatments, and products emerging constantly.
To stay relevant and meet your clients’ needs, make it a habit to stay informed about the latest industry happenings. There’s nothing worse than being asked about a cutting-edge new treatment by a client that you’ve never heard of before!
Read up on new skincare ingredients, innovative treatments, and the latest research in the field. Knowledge is power! Being well-informed not only equips you to offer your clients the best skincare advice but also establishes you as an authoritative and reliable resource in the world of esthetics… and it enables you to have the best possible equipment on hand. Your competitors may have your standard menu of facials. But your clients will come to you and you alone if you stay on top of trends and treatment.
3. Master the Art of Consultation
Communication is key in any relationship, and the relationship between an esthetician and client is no exception. Mastering the art of consultation involves truly listening to your clients’ concerns, offering professional advice, and collaboratively developing a skincare routine that they feel comfortable with.
Every client is unique with their own set of expectations and goals for their skin. Ensure that they feel heard, understood, and respected in each interaction. Be honest about what they can expect from the skincare routine or treatment you suggest and be sure to emphasize the importance of maintaining a consistent skincare routine outside of your treatments!
Because no matter how talented you are, if your clients leave your office and don’t so much as wash their face until the next time they see you, they aren’t going to get the wow-worthy results they’re after.
So be sure to maintain an open line of communication with your clients so they understand that skincare is a multifaceted journey that requires not just your expert care, but their participation to thrive. Good communication will not only make your clients feel valued, but it will also build trust and foster a long-lasting professional relationship.
4. Emphasize the Importance of Regular Skincare
As we just touched on, a daily skincare routine is a foundational element of maintaining healthy-looking skin. As estheticians, we’re in a prime position to educate clients on the importance of consistency when it comes to skincare. Each step, from cleansing and toning to moisturizing and applying sunscreen, plays a crucial part in supporting the skin’s overall wellness.
Remind your clients that their skin’s wellness journey is a marathon, not a sprint — consistency is key. Your value to them is not only in the treatments you provide in your sessions, but in the recommendations you’re able to make to help them with their overall skincare regimen.
The better understanding they have of how both targeted treatments and consistent product use can improve their skin, the better you’ll be able to work together to get the results you both want!
5. Invest in High-Quality Products and Equipment
Investing in high-quality skincare products and advanced equipment can set you apart as an esthetician. These tools help to support your client’s skincare goals and enhance their overall experience. For example, employing advanced LED equipment in your practice shows your commitment to offering cutting-edge skin wellness support.
Remember to discuss why you’re using certain products or equipment with your clients. Explain how these items contribute to a better skin wellness journey. Whether it’s the soothing feel of a high-quality cleanser or the potential skin-boosting properties of red and green LED lights, communicating these details helps to build your client’s confidence in your services.
6. Nurture Your Professional Network
Networking isn’t just for corporate types! It’s also crucial in the aesthetics world. By connecting with other professionals, you can learn from their experiences, gain new insights, and stay informed about the latest industry trends. Furthermore, having a strong network can help you when you need to refer a client to another specialist. Joining professional associations, attending conferences, and participating in online forums are all excellent ways to broaden your network. It’s the shared knowledge and collective wisdom that helps us all grow and provide the best care possible to our clients.
7. Promote Skin-Friendly Lifestyle Choices
Skin wellness is deeply connected to our lifestyle choices. Encourage your clients to adopt habits that support their skincare journey. This might include staying hydrated, getting adequate sleep, and maintaining a balanced diet rich in fruits, vegetables, and lean proteins.
8. Be Mindful of Underlying Conditions
Not all complexion concerns can be solved with skincare products. While you may be able to recommend the perfect product to help get breakouts under control, it might not make much of a difference if your client’s breakouts are connected to hormones from puberty, menstrual cycles, PCOS, or even menopause. For example, hormonal acne may require medical treatment to address, so it’s important to be aware of this and know when to refer a client to a doctor or board-certified dermatologist. This applies to situations other than hormonal acne, of course. As an esthetician, understanding these shifts is essential to offer the most effective guidance to your clients.
9. Prioritize Client Education
One of the greatest services we can offer our clients as estheticians is the gift of knowledge. Empowered clients, who understand the “why” behind their skincare routine or treatment plan, are more likely to maintain consistency, which is crucial for achieving their skin wellness goals.
Whether it’s explaining why a particular ingredient is in their product or exploring how lifestyle factors can affect skin appearance, education is key. However, when educating clients, it’s essential to avoid medical jargon and complex terminologies. Aim to translate complex skin science into simple, clear, and relatable information that clients can easily understand and apply.
10. Continuously Develop Your Skills
New research emerges, innovative treatments are developed, and fresh trends surface regularly — as practitioners, it’s crucial that we evolve with the times and commit to lifelong learning.
Whether it’s attending workshops, acquiring new certifications, or simply keeping abreast of the latest research in skin science, continuous professional development not only improves the quality of your services but also increases your clients’ trust in your expertise. It demonstrates your dedication to your craft and your commitment to offering the best possible care to your clients.
Put It All Together for Skincare Success
With these ten comprehensive tips, you’re now armed with valuable insights to elevate your practice and meet your clients’ skin wellness needs more effectively.
From understanding the trends and changes within the skincare industry to communicating effectively and offering transparency to your clients and knowing when to recommend outside help — all of these tips are crucial for your esthetician toolkit!
Blog post from Shelley Hancock, 37 year veteran in the esthetics industry. Her specialty is helping estheticians incorporate cutting edge equipment technologies into their treatments. Visit her at shelleyhancock.com