Ayurveda Keys Part 2: Pitta

This week we discuss fiery Pitta. Competitive by nature, intelligent and quick witted, they tend to spend money on products they feel are quality. They want to know the "why" before they buy and appreciate professionalism.


Pittas are governed by fire and water. The pitta client might say, "I am so hot, is the air conditioner broken?"

The pitta client is medium build and well proportioned. They are sharp minded, highly intelligent, logical and have good mental concentration. They are easily irritated and the dosha that can become "hangry." They can often get overheated and frustrated. These are the head strong, opinionated clients and are competitive by nature.

Pitta Cheat sheet:

  • Intelligent

  • Easily irritated

  • Run hot

  • Often sweat

  • Irritated skin

  • Avoid crowds

  • Love the finer things

  • Committed

Body ailments. They are the dosha that can overheat, easily develop rashes, easily burn in the sun and gets prickly heat. It is not uncommon for them to develop skin irritations such as eczema and rosacea. They suffer from heartburn and ulcers. They tend to sweat the most of all the doshas. They suffer from dry/burning eyes as well as headaches/migraines.

Remedies. Due to their bodies overheating, they love ice cold drinks. Body cooling foods are best suited to their diet. They thrive well in cooler surrounding temperatures. Pitta should avoid big, crowded spaces, as they can be claustrophobic. Calming environments are ideal for them. They enjoy being alone. You will find them in a shady, quiet spot (perhaps in the forest mentally recharging).

Treatments. Due to their natural high inner body heat, avoid heat-based treatments for them. Its best to cool the body to balance pitta. Recommended essential oils are peppermint and eucalyptus. Heat manifests itself on the skin in the form of rosacea and skin irritation, making calming, hydrating treatments beneficial. Pitta clients can easily burn, so SPF is critical. Cold stones, a cooler environment and lightweight coverings are ideal for them to have a relaxing spa experience.

Customer service. Keep conversations to a minimum with pitta. They are not easy to read as clients. The best approach is to state the facts and then stop talking. Keeping the conversation professional is the best way to guarantee their loyalty. This is the dosha that will spend on quality products and services. These are the clients that love the finer things in life. If they want something, price is secondary. Tell them WHY, and they are more likely to buy. They are not emotional buyers, so do not sell them fluffy, feel good products. When they are committed, they will go to extremes. Conversations with this dosha are best kept more formal, and they can be easily offended.

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