Ingredient Winners Since Covid


Recent report update from HatchBeauty Brands on trending ingredients and beauty trends:

While the world is learning how to adapt to the COVID-19 pandemic, the beauty industry is looking for new avenues to recoup losses. Recent reports from HatchBeauty Brands provide updates on not only trending ingredients and beauty categories, but also those on the decline.


Winning Ingredients In a report from HatchBeauty Brands, the company observed trending ingredients according to online searches during a three-month span (January-March 2020).

The top three ingredients were vitamin C, echinacea and elderberry. Vitamin C has reportedly risen 101%, search-wise, since 2019 and is continuing to rise at an accelerated rate. The company also noted an average of 306,051 weekly searches on the ingredient during the January to March 2020 timeframe.

Echinacea increased by 69% in online searches from 2019 to 2020 and saw an average of 144,696 weekly online searches in the first quarter of 2020. Finally, elderberry drew an average of 10,458 searches weekly in the first quarter, up 124% over 2019.

Additional “ingredients to watch for,” according to HatchBeauty Brands, include:

  • Cordyceps: To improve immunity by activating cells and certain chemicals in the immune system.

  • L-Glutamine: Linked to protein synthesis. It is naturally made by the body and glutamine levels drop when the body fights illness or injury. Therefore, supplementing with l-glutamine is thought to promote immune health.

  • MSM: Has been shown to reduce inflammation, benefiting overall immune function.

  • Krill oil: A source of omega-3 fats, which also has been shown to reduce inflammation.

  • Beetroot concentrate: Helps the immune system to function because it contains vitamin C, folate, manganese, iron and phytoche­micals.

  • Quercetin: In addition to boosting immune function, it also acts as an antiviral agent, which is specifically applicable now.

  • Epicor Fermentate: This is a whole food ferment, which is a natural ingredient composed of fibers, polyphenols, vitamins, amino acids and beta-glucans. These all work together to boost immunity.

  • Monolaurin: Mostly benefits the digestive tract, which boosts immunity since the human body fights off infection largely through the gastroin­testinal system.

  • AHCC: An effective, well-absorbed, study-backed mushroom extract that boosts immunity by defending the body against viral and bacterial infections.

  • PQQ (Pyrroloq­uinoline quinone): Is an antioxidant and vitamin B-like compound found in soil and plants said to boost the production of mitochondria in cells.

Look for these ingredients in your products and educate your clients on their efficacy. Vitamin C in particular is a very versatile and results driven ingredient that can be tolerated by most skin types.



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