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5 Things You Can Do to Build & Keep an Abundant Client Base!


As an esthetician you know just how important it is to develop a solid client base. But it’s not always easy, especially if you are just starting out. To make the most out of your esthetician business and become a booked solid esthetician, here are five things we recommend you can do right now to get and keep your client book filled.


1. Ask Them to Return

Always ask your client if they’d like to set up another appointment with you after their treatment. You should have all their contact information - name, email, and phone number. Follow up with them periodically to see if they need skincare products, inform them of any specials or discounts you’re offering. Don’t spam, but do stay connected and keep your name uppermost in their minds.


2. Stay Current with Trends

Everything in our industry is constantly changing and improving. It’s critical that you continue learning! New techniques, treatments, and products are forever emerging. Staying informed is the best way to help your client achieve their skincare goals. Remember you are the expert – it will help you become and stay a booked solid esthetician.


3. Specialize

Hone in on a specific service, treatment, or area of expertise that you love (because if you’re passionate about it, you’ll be great at it!) and do it well! Becoming known as the expert in an area of specialization is a sure way to fill appointments. Ideas include:

  • Express facials

  • The Peel Princess

  • Waxing or sugaring

  • Microdermabrasion

  • Lash lifts & tints

  • Brow lamination

  • Microblading

  • Lash extensions

  • Dermaplaning

  • Makeup application


4. Get Your Name Out There!

Know what sets you apart as a successful esthetician and continually work to market yourself and your business. Get creative and create your own opportunities. Be active on social media platforms like Instagram, Pinterest and Facebook. Ask friends and family to refer you. Add informative classes via podcasting, YouTube videos or webinars to your website. Build an email list you can market to on a regular basis.


5. Monitor the Competition

Esthetics is competitive, even as it continues to grow. Employment of skincare specialists is projected to grow 29 percent from 2020 to 2030, much faster than the average for all occupations. About 10,100 openings for skincare specialists are projected each year, on average. Keeping an eye on your competition keeps you up to date on what other businesses are offering and it helps you. You don’t need to copy your competitors, just see what seems to be working for them and use it creatively and uniquely to help grow your business.