From Struggling Esthetician to Thriving Business Owner: How Instagram Ads Changed Gordana's Life 👉 Learn more about The Ad Lab: https://www.joinadlab.com 👉 Connect with Gordana on Instagram: https://www.instagram.com/gordana.hrala 👉 Join my free advertising class to build your clientele with Instagram ads: https://www.salonadsmadeeasy.com/freeclass Join me as I share the inspiring story of my student Gordana, an esthetician from Croatia who turned her struggling spa into a thriving business with the help of my program, The Ad Lab. Hear how she overcame financial hardship, tried everything to build her clientele, and finally found success through carefully crafted ad campaigns. If you're in your first year as an esthetician and struggling, this interview is a must-watch. Learn how investing in yourself and understanding ad strategies can transform your business. 00:00 The Struggles of Starting a Spa Business 00:41 A Turning Point: Discovering the Ad Lab 01:44 Interview with Gordon: Overcoming Challenges 02:08 Gordon's Journey into the Beauty Industry 06:02 The Difficult First Year in Business 10:57 Finding Success with Ad Campaigns 19:48 The Impact of Effective Advertising 22:06 Future Plans and Expanding Horizons 30:14 Conclusion: Reflections and Gratitude

Dermaplaning Blade Types Explained: A Guide for Estheticians Choosing the right dermaplaning blade is essential for achieving the best results in professional exfoliation and vellus hair removal. In this video, we break down the different types of dermaplaning blades, their uses, and how to select the best one for your skincare treatments. 💡 What You'll Learn: ✅ The most popular dermaplaning blade types and their benefits ✅ How to choose between #10, #10R, and #14 blades for different skin types ✅ The best blades for sensitive skin, acne scars, and advanced techniques ✅ Pro tips for safe and effective dermaplaning treatments to maximize client results If you're a licensed esthetician looking to improve your dermaplaning skills and provide the best skincare results, this guide is for you! 🔔 Subscribe for more professional esthetics education, skincare business growth tips, and dermaplaning mastery! #Dermaplaning #EstheticianTips #SkincareProfessional #DermaplaningBlades #Exfoliation #FacialTreatments #BeautyIndustry #SkincareBusiness #AntiAging #GlowingSkin #AdvancedEstheticTraining

Dermaplaning with Chemical Peels – Should You Combine Them? Can you combine dermaplaning and chemical peels for maximum exfoliation and skin rejuvenation? The answer is YES-but only if done correctly! This powerful skincare treatment combo can help with fine lines, acne scars, hyperpigmentation, and dull skin, but it's crucial to know the right techniques and precautions. 💡 In this video, we'll cover: ✅ The benefits of combining dermaplaning with chemical peels for glowing skin ✅ Which chemical peels work best after dermaplaning (AHA, BHA, TCA & more) ✅ Who should and shouldn't get this advanced exfoliation treatment ✅ Expert tips for safe and effective layering to avoid irritation and over-exfoliation Whether you're a licensed esthetician looking to elevate your skincare services or a skincare lover curious about professional exfoliation treatments, this guide is for you! 🔔 Subscribe for expert esthetician tips, skincare business growth strategies, and advanced facial treatment techniques! #Dermaplaning #ChemicalPeels #Exfoliation #EstheticianTips #SkincareProfessional #GlowingSkin #AntiAging #FacialTreatments #Hyperpigmentation #AcneScars #AdvancedEstheticTraining #BeautyIndustry

➡️ Join my free Instagram advertising class for independent beauty pros: https://training.sunnystorm.marketing/freeclass ⬅️ Even if you're an absolute pro at hair, makeup, tanning, waxing, nails, extensions, or skincare, chances are you still feel your stomach drop when you think about putting your face and your personality out there for people to see. Today I'm going to share with you the most prominent fears I had about self-promotion and how I got out of my own way to do it anyways. Whether you're just starting out in a rental booth or you're running a thriving salon with a big team, I hope that my experience in conquering my fears in self-promotion can help you get to the next level.

⭐ Get 50% off your first 3 months of Pomp with code STEPHANIE50. Go here to get all the details and sign up: https://app.pompbeauty.com/proregister ⭐ Boost Your Esthetics Business with Pomp: An Interview with CEO Co-Founder Shannon Erley In this episode, I chat with Shannon Erley, CEO and co-founder of Pomp, about how Pomp helps estheticians build their businesses by creating beautiful online storefronts with dropshipping built in. You can choose from 30+ premium brands and receive 30% commission on your sales - no inventory or upfront purchases needed! Shannon and I discuss effective retail sales strategies, providing an outstanding client experience, virtual appointments , and more. Shannon also shares inspiring success stories from estheticians who have significantly increased their revenue through Pomp, along with practical tips for promoting retail products on Instagram. ⭐ As an exclusive offer, you can receive 50% off the first three months of the Elevated plan on Pomp, using coupon code "Stephanie50" at checkout. Go here to learn more: https://app.pompbeauty.com/proregister 00:00 Introduction to Retail Sales for Estheticians 00:29 Introducing Pomp Beauty 00:56 Interview with Shannon Early: Founding Pomp Beauty 01:37 Challenges and Solutions for Estheticians 04:53 How Pomp Beauty Works 10:57 Maximizing Retail Sales: Tips and Strategies 14:10 Enhancing Client Experience 21:56 Leveraging Technology and Social Media 26:32 Success Stories and Final Thoughts 31:28 Special Offer and Closing Remarks ** NOTE: I am a partner of Pomp, and I may receive incentives if you sign up with Pomp through my links. That said, I truly believe that they're an incredible resource for estheticians, and I only promote products that I believe can make a real difference in your business growth**

➡️ Join my free Instagram advertising class for independent beauty pros: https://training.sunnystorm.marketing/freeclass ⬅️ Are you a beauty professional struggling to fill your appointment book? Discover the secrets to leveraging Facebook and Instagram ads to grow your salon or med spa business. Join me as I chat with Carolyn Heefner, an expert ads manager and coach in The Ad Lab (www.joinadlab.com) who shares invaluable tips on creating effective ads, handling follow-ups, and much more. Learn from her real-world success stories and find out how you can achieve astonishing results, just like many of our students have. Perfect for hairstylists, estheticians, and independent beauty pros looking to make the most out of their ad spend! To get in contact with Carolyn: www.carolyngracecoaching.com 00:00 Introduction to Facebook and Instagram Ads for Beauty Businesses 00:38 Meet the Coaches: Carolyn and Leah 00:51 Current Trends and Strategies in Facebook and Instagram Ads 01:47 Carolyn's Journey: From 9-to-5 to Facebook Ads Manager 05:19 The Importance of Organic Content and Follow-Up Processes 11:17 Client Success Stories and Effective Ad Strategies 14:52 The Role of Retargeting and Personalization in Ads 30:19 Choosing Between DIY Ads and Hiring an Agency 32:48 Conclusion and Contact Information

Ebony Overstreet, our guest host, is the dynamic esthetic-focused force shaping Atlanta's beauty landscape! Ebony began her beauty journey in 2015, and in 2017, she boldly secured her first Salon Suite. She continued to pursue further education, earning her esthetician's license. In 2022, she realized her vision with Bella Vida Day Spa & Salon, a haven she built from the ground up, embodying her passion for beauty and mentorship. During this FREE hour-long webinar, you will learn the crucial steps for setting up a successful esthetician biz and cover everything from education to securing licensing and insurance to creating a killer business plan to nailing your brand. Ebony also speaks about the importance of client happiness and staying ahead in continuing education to keep you on top of your beauty game! Get in touch with Ebony Overstreet: IG: @bellavidadayspa Website: https://www.bellavidadayspallc.com/ Get in touch with Elite Beauty society: IG: @elitebeautysociety Website: https://elitebeautysociety.com/ Beauty Pro Insurance: https://elitebeautysociety.com/cosmetology-insurance/

Ebony Overstreet, our guest host, is the dynamic esthetic-focused force shaping Atlanta's beauty landscape! Ebony began her beauty journey in 2015, and in 2017, she boldly secured her first Salon Suite. She continued to pursue further education, earning her esthetician's license. In 2022, she realized her vision with Bella Vida Day Spa & Salon, a haven she built from the ground up, embodying her passion for beauty and mentorship. During this FREE webinar, Ebony Overstreet of Bella Vida Day Spa & Salon will dive into the key steps of finding your esthetics niche & growing your beauty biz, such as: 🔺Licensing & Skills: What you need to legally and confidently provide niche services 🔺 Service Selection: How to balance top-requested vs. top-selling services to maximize profits 🔺Finding & Marketing Your Niche: What sets you apart and makes clients choose you using the right strategies 🔺And so much more! Get in touch with Ebony Overstreet: IG: @bellavidadayspa Website: https://www.bellavidadayspallc.com/ Get in touch with Elite Beauty Society: IG: @elitebeautysociety Website: https://elitebeautysociety.com/ Beauty Pro Insurance: https://elitebeautysociety.com/cosmetology-insurance/ * * * * * #beautypro #hairstyling #haireducation #hairartistry #hairsalon #haircare #hairdressers #beautypros #beautyprofessional #beautyprofessionals #cosmotology #cosmotologist #esthetician #hairstylist #hairdresser #makeupartist #hairartist #salonowner #salonowners #nailtech #nailtechnician #nailtechlife #skincarespecialist #hairspecialist #skinspecialist #nailspecialist #skintherapy #skintherapist #esthetics #beautyindustry #webinar #estheticianlife

Meet Ivan Zoot, or as most people know him, @clipperguysays. He’s a licensed cosmetologist, barber, author, and YouTube personality who lives and breathes the beauty and barbering world! With a mix of classic barber skills and fresh, modern techniques, Ivan teams up with salons, brands, and pros to help them grow, boost profits, and work smarter, not harder. Whether he’s at trade shows, salons, or schools like Tricoci University, Ivan’s all about sharing practical, hands-on tips in a way that’s fun and easy to follow. Sponsored by industry giants like Denman and Barbicide, he’s here to help beauty pros level up and make their career dreams happen. Join industry force, Ivan Zoot, for an exclusive webinar designed to help beauty and barber pros maximize their product revenue—fast! Whether you're new to retail or looking to take your sales to the next level, this webinar will be packed with proven, easy, and actionable strategies you can implement immediately to increase your profits. In this webinar, Ivan will break down his top five game-changing techniques: 🟡 Building client loyalty and turning them into repeat buyers 🟡 Using expert consultation techniques to recommend products with confidence 🟡 Designing a retail space that practically sells for you 🟡 Setting the right prices and positioning to maximize profits 🟡 Implementing promotions and bundling strategies to boost sales + SO much more! Get in touch with Ivan: IG, TT, FB, & LI: @ivanzoot YouTube: @clipperguysays Website: https://www.ivanzoot.com Get in touch with Elite Beauty society: IG, TT, & LI: @elitebeautysociety Website: https://elitebeautysociety.com/ Beauty Pro Insurance: https://elitebeautysociety.com/cosmet... * * * * * #beautypro #hairstyling #haireducation #hairartistry #hairsalon #haircare #hairdressers #beautypros #beautyprofessional #beautyprofessionals #cosmotology #cosmotologist #esthetician #hairstylist #hairdresser #makeupartist #microblading #hairartist #salonowner #salonowners #nailtech #nailtechnician #nailtechlife #skincarespecialist #hairspecialist #skinspecialist #nailspecialist #skintherapy #skintherapist #revenuegrowth #beautyindustry #webinar