We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.

Feeling overwhelmed by “poreless,” “glass,” and “flawless” promises? We go straight to the heart of what actually moves the needle for skin professionals: mastering physiology, going back the basics, and building real communication habits that win trust and retention. 

In this episode, Sarah Kinsler, a licensed esthetician, K-beauty enthusiast, and owner of Kin Aesthetics  & Terri Wojack, educator and author, go over how important it is to continue your education in the beauty industry.

In this episode, Lori talks about…

• Navigating seasonal challenges

• The 4 ‘M’s for creating a thriving beauty biz

• Why mentorship matters

• Activating your level-up plan

In this episode, clinical aesthetics meets energy work! Sit down with Mikaela MacLean — Master esthetician, Human Design Guide, and creator of Energetic Rx — to explore the powerful intersection of skin care and spirituality.

Erika Cooper, a licensed esthetician, business owner and instructor at The Euro Institute of Skin Care gives listeners an inside look on how holistic curriculum and education is not a one-size-fits all approach.

Lori Crete and Lauren Nettuno share their unfiltered thoughts and real opinions about esthetician life.

Building confidence in yourself: the importance of confidence for estheticians and business owners,