The Marketing Memo: 12 Months - 12 Simple Ideas You Can “Profit” From in 2023
Marketing is the key to your business, and it’s a fact that attracting and retaining clients can be one of the most challenging aspects...
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Swiss Skin Care
- Jan 20
An Esthetician's Guide: Marketing for Valentine's Day
Valentine's Day is like Christmas for spas with the number of new clients coming through your door. However, making your spa become the...
Swiss Skin Care
- Jan 18
The "I'll Think About It" Client: Uninterested or Legitimate Decision Maker?
Last week we discussed the Gift Card Client and the possibility of converting them. This week's article from Skin Care Lit focuses on...
Swiss Skin Care
- Jan 12
The Gift Card Client: Are You Missing an Opportunity?
This week's post is 1 of 2 focusing on clients that might make you wince (hard to rebook, often don't tip, aren't all that interested in...
Swiss Skin Care
- Jan 5
Trending in 2023
The professional skin care industry saw growth and innovation in 2022. With spa professionals once again filling up their books, we can...
Swiss Skin Care
- Dec 29, 2022
Happy New Year - Words That Work
2023 is almost here and we’re ready! 2021 was on the upswing, and although challenging, 2022 has been full of “almost back to normal.”...
Swiss Skin Care
- Dec 22, 2022
We wish you the merriest!
It's usually around the holidays that we find ourselves ready to sparkle just a bit more than usual, inspired by the sights, sounds, and...
Swiss Skin Care
- Dec 15, 2022
5 Holiday Essential Oils to Cheer Up your Treatment Room
The holiday season is the perfect time to add a touch of joy to your treatment room. One great way to create a sense of holiday spirit is...
Swiss Skin Care
- Dec 7, 2022
Why is Holiday Marketing Important? A Guide from Milady Pro
If just one month accounts for 19%+ of yearly retail sales, there's a lot your salon or spa can gain (or lose) when creating your holiday...
Swiss Skin Care
- Dec 2, 2022
$pa Marketing: No Show, Now What?
by Louis Silberman No matter how long you’ve been in this industry, you know how frustrating no-shows are—especially when you took the...
Swiss Skin Care
- Nov 23, 2022
Thankful, Grateful
We would like to send out a huge, warm THANK YOU to our amazing esthetician clients who have supported us this year and in the past. ...
Swiss Skin Care
- Nov 17, 2022
5 Things Estheticians Can Do To Attract & Keep a Strong Client Base
As an esthetician you know how important it is to develop a solid client base. It takes time and patience, especially if you are just...
Swiss Skin Care
- Nov 9, 2022
Marketing Tips to Use During November National Healthy Skin Month
Keep Your Business Thriving Fall is a season of change, and it’s a great time for estheticians to transition their offerings, products,...
Swiss Skin Care
- Nov 3, 2022
Spa Add-Ons: Which Ones Are Right for Your Menu?
This week's blog post is courtesy of Amra Lear, licensed massage therapist and esthetician. She has more than 30 certifications in...
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