With so many businesses now communicating with customers via social media and online advertising, some people say the company newsletter is yesterday’s news. I disagree! I believe that even today, newsletters are one of the most effective, least expensive and, if done...

July 20, 2020

The checklist of the evolving spa business during (and after) the pandemic is ever changing. Estheticians need to focus on their strategies for long term results. In your business, create a checklist and employ your staff to help you accomplish safety measures and othe...

July 16, 2020

What’s the real difference between acids and enzymes when it comes to exfoliation?  An easy way to explain how each works: dissolve and digest.  Enzymes DIGEST – acids DISSOLVE.

Choosing an Exfoliant

Exfoliation is a necessary component of skincare regardless of whi...

June 26, 2020

I began using a serum containing bakuchiol about a year ago in an attempt to help ease the redness and irritation effects I was experiencing from most of the retinoid products I used.  When Euro Botanicals added our plant based Vitamin A Serum and Creme I eagerly...

June 19, 2020

This article excerpted from Skin Inc.'s expert advice column reminds us of how the different functions of moisture ingredients can work well together in different combinations to help your client find the right moisturizing product.

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Your client says, "My skin...

The best estheticians are the ones who think and act like detectives. Every facial starts with an interrogation (a friendly one, of course) to determine what complexion corruption has occurred, and ultimately solve the crime for the client.

Many estheticians tell me tha...

June 4, 2020

I recently read this article in the NCEA News magazine, and found the perspective (written by a writer and beauty influencer in India) pretty relevant for our industry here in the US.  The months in lockdown have changed much about how we live - so how might that influ...