Search

Esty Resources - A Few of Our Faves


We’re about halfway through the year. There’s still a bit of summer left. We think it’s the perfect time to remember to congratulate yourself for what you’ve done to succeed over the last 18 months and to remind yourself what a gift your work is to the world.

Resources to grow and maintain your business are key in our business so today we’ll share a few of our favorites. We hope they'll help you tap into your esthetic superpowers for building a successful spa business.



Lori Crete, Beauty & Success Coach: Many of you are probably familiar with Lori’s mentoring website. She has been in the business since 2001iand is a highly sought-after industry expert, speaker, and licensed celebrity esthetician. Owner of Southern California’s Spa 10 Suite, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world create beauty and success by becoming booked perfectly and profitable.

Subscribe to her podcast: The Beauty Biz Show


The Esthetician Connection: This is the brainchild of Sheri Flasch who has over 30 years of experience in the beauty industry. She has worked with plastic surgeons / med spas, owned a successful skincare center, advised/ marketed numerous esthetic manufacturers & distributors, developed various esthetic techniques and protocols, and served as a teacher and mentor to thousands of estheticians and other skincare professionals all over the world.


In 2015, to provide support to as many of her fellow estheticians as possible, she took her passion for marketing and her knowledge of all things esthetic and created The Esthetician Connection. The site is dedicated to connecting licensed skincare professionals to forward moving, prominent, and well researched esthetic brands and continuing education. The EC is the world’s largest online community of esthetic professionals, beauty & wellness vendors, and offers products, online courses, videos, and pro equipment for sale.


I’ve sampled several skincare product lines through The EC – check out the DIY Open Stock page for discounts on a variety of skincare companies like HydroPeptide, Ilike, and Anna Lotan.



Esty Web Solutions: If you’re tired of struggling to make your website look professional, or you’re building one for the first time and are feeling overwhelmed, you’ll want to check out Esty Web Solutions for affordable websites and e-commerce store solutions. They offer super quick turnaround time and a gallery of templates to choose from. They offer website packages with monthly support, independent packages (non-template), online store and booking set up and maintenance, and template-based sites. They also offer Google Ads and SEO consulting, along with professional logo design.


Beverlee Garb, Lead Web Designer, has been in the skincare business for 30+ years ~ as a skincare trainer, esthetician, spa owner, spa consultant and spa director. She has a passion and gift for lifting businesses to their next level. She now offers this gift to you in the form of web design and branding.



Esthetician Resource Guide (Book & App): The app, released this month is the newest effort of Jesseca M. Smith, 20 year veteran beauty expert and esthetician. Her book – Esthetician Resource Guide – was written to help estheticians starting out and to support their business ventures.

The app (Downloadable from Apple and the Play Store. Name: Esthetician Resource Guide App) is $3.99 a month for access to all resources and includes videos, courses, DIY recipes, pharmacology, skin disorders, analysis, vendor info and lots more. (FYI – the app isn’t totally smooth running, not surprising since it just launched). The 2021 edition of her resource book is available on Amazon.


Demandforce has launched a mobile app, designed to help spas and salons boost office efficiency and client communic­ation. Demandforce was created with the small business in mind, providing owners with the technology that is needed to grow strong customer relation­ships, while still having the ability and time to do what they love.

Demandforce is HIPAA-compliant and the mobile app allows business owners the capability to run their businesses from virtually anywhere: schedule appointments, send secure text messages to clients, view appointment histories and more. Benefits include:

  • See all calendar appointments

  • View, confirm and reschedule appointments on the go from your mobile device

  • Search for clients within the app and view their appointment history, communication preferences, and more

  • Receive push notifications for new appointment requests, confirmations, and two-way text messages

  • Send secure messages to clients without leaving the app

  • Text back and forth with clients in the app using your business phone number

  • Target messages to clients with appointments in a specified date range

The app is free for all Demandforce customers. All you need is your username and password to get started. Download the app today on your Android or iOS device.