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Product Spotlight: 7 Reasons to Get Toned


Once upon a time, toners were astringent products designed primarily to remove excess oil from the surface of the skin. They were most popular for people with oily or blemish prone skin conditions, but they often contained alcohol and could strip the skin of natural oils, causing dryness and irritation.

Fast forward to the new toner generation, still helpful to remove traces of debris and cleanser from the skin surface, but also designed to balance and stabilize the pH of cleansed skin, priming it for application of serums and moisturizers. Today’s toners are created with a variety of brightening, hydrating, and healing ingredients, making them vastly different from the formulations of the old days.


So keep reading - the benefits of toner can make a significant difference for your clients in how their skin looks and feels. And (my 2 favorite reasons) adding a toner to your daily routine is easy and affordable, making it a great product for you to recommend.

Cleansers and toners are 2 of my favorite skincare splurges. It’s where I start when trying a new product line. It’s basic, straightforward and at a lower price point – if the product delivers, I’m inspired to step up to a serum, mask, or moisturizer.

Here are 7 reasons toners can up your client's skincare game to the next level.


And did I mention?

The Euro has a brand-new toner in the botanical’s product line – Citrus Freshener. In a convenient 2 oz. spray bottle to travel with you as a spritzing micro mist or as a daily toner. With aloe vera and light grapefruit and tangerine essential oil.


1. SHRINKS PORES: Facial toner helps minimize the appearance of pores for a smoother, more even complexion. It helps remove dead skin cells, dirt, makeup, and excess oil. 2. BALANCES THE PH LEVEL OF SKIN: Our skin is naturally acidic, but some soaps and cleansers are alkaline in nature which can disrupt the skin’s natural pH balance. Toner resets the skin to more normal levels. 3. DELIVERS HYDRATION: Toner — especially those containing aloe — is naturally hydrating and calming. This boosts the skin’s ability to absorb moisture and actives from serums and moisturizers. Some toners are humectants, which help your skin draw in and retain moisture. 4. TEMPORARILY TIGHTENS SKIN: When used twice a day, facial toner with a mild astringent like witch hazel is an amazing rejuvenator that leaves skin looking tighter and firmer. 5. IMPROVES EFFICACY OF OTHER PRODUCTS: Toner helps prep the skin for application of other skincare products, allowing them to penetrate deeper into the skin. 6. REFRESHES SKIN: Keep a toning mist (like our Citrus Freshener) in your bag so you can spritz on the go! 7. HELPS PREVENT INGROWN HAIRS: Toners with alpha hydroxy acids (AHAs) or poly hydroxy acids (PHAs) can help remove built-up layers of dead skin and prevent ingrown hairs, resulting in smoother looking skin.

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