Struggling to fill your appointment book this Valentine’s Day? Don’t panic! It’s not too late to turn things around.
Valentine’s Day provides a great opportunity for salon and spa businesses to drive sales and generate profit. Whether you’re aiming to attract new clients or pamper your loyal ones, these 6 creative marketing ideas will help you boost sales and build excitement—even in the final stretch. Utilize marketing automation to simplify the process and enhance client engagement.
Let’s dive into strategies that will fill your calendar with bookings and increase revenue this February.
1. SMS campaign ideas
Just a few days before Valentine’s Day, consider sending out text reminders or messages to your clients. It is a great way of informing them of an ongoing promotion and getting in touch with clients you haven’t heard from in a while. Send promotional offers, greetings, personalized messages, customized packages and gift vouchers to your clients during this season and boost your business. Your clients will truly be surprised and delighted by this gesture.
2. Valentine’s day packages
The underlying objective of every promotion is to sell a service. Therefore, the first place to look for your Valentine’s Day marketing is at your services.
Start off by bundling a few services together. The package can be a great gift for a significant other. To make sure your package sells, bundle treatments with complementary retail products. Adding something extra to your package gives your clients a unique V-Day experience.
The best way to let clients know that you are running a promotion is by including it in your software. Every time a client visits the software to make an appointment, have a little pop-up telling them about your packages and offers. Read on to find out other ways in which you can entice customers.
3. Email marketing
Get your Valentine’s Day promotion popped straight into everyone’s inbox. Compared to social media, email is a potent tool to deliver your marketing message. You can check the email database on your salon software and send out emails to all your clients.
Use cute subject lines for your email messages like ‘Love is in the air’ or ‘Here’s a love letter’ so that they actually open it. Certain salons even send voucher codes to the highest-spending and most loyal clients.
4. Gift vouchers
Sell gift cards in your store as well as on your salon software. Most people reach out for gift cards when they can’t find the perfect gift for their better half. Send out emails and text messages to all your clients that you’re selling gift cards for Valentine’s Day at a special price. Here again, check the appointment history on your software to see who has bought the most number of gift vouchers from you in the past.
5. Conduct online contests
Use the Facebook & Instagram platforms to the fullest to get the most out of them. They can do wonders if leveraged properly. This is the season to conduct online contests to make people engage with your brand & posts.
Post courtesy of Miosalon Spa Management Software