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Let’s be clear, skin is skin, but skin of color deserves specific knowledge, because its unique structure and function make it more susceptible to certain conditions and more reactive to incorrect treatments

Imposter Syndrome is a pervasive issue that affects over 70% of individuals, and for many esthetic professionals, it can be particularly crippling. This phenomenon leads you to doubt your accomplishments and live in constant fear of being exposed as a fraud.

The business of self care is important for estheticians. Skin Inc Magazine An esthetician is in the business of giving, and the very...

Premium beauty services go beyond technique and products used—they reflect consistency, personalization and an environment that feels professional and encourages clients to return again and again.

Crafting a diverse treatment menu builds your business reputation. In a sea of salons and spas, how can you make your business not just...

effective strategies you can use to stay positive and keep your business thriving during potentially slower summer months. Remember every experience is an opportunity for learning new ways to grow!

In such a competitive landscape, it is imperative that skin care professionals - especially newly licensed ones - set themselves apart from others by creat­ing their own distinct style and treatment offerings.

Selling retail beauty products can help your beauty biz reach new heights. By building trust with your clients through education, you can increase your retail  sales and see your earning potential blossom.

Have you ever thought about how saying “thanks” can affect patient/client retention?

What would it feel like to finally step into the spotlight you’ve earned?

Good news esty pros! The spa industry is on the rise in annual revenue, locations, visitors, revenue per visit and employment

If you’re in the business of skin care, you already know that the world isn’t suffering from a lack of options.

Spring means the end of winter gray and cold and the beginning of bloom! It’s the perfect time to refresh and revitalize your treatment menu

Cue the scary music–it’s that time of year again. we’re talkin’ tax season.

Struggling to fill your appointment book this Valentine’s Day? Don’t panic! It’s not too late to turn things around.

In the beauty world where trends change overnight, skincare pros have a unique challenge-how to build lasting relationships with clients

As 2025 approaches, it’s more important than ever to have the right skills and insights to ensure your esthetician business thrives.

The beauty industry is very competitive. Online reviews have become a powerful way to stand out.

Social media is such a powerful place to be as an esthetician. It's where you can connect with clients and other estheticians.

As an esthetician, you thrive on helping clients feel and look their best. Slow periods can be challenging