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Imposter Syndrome is a pervasive issue that affects over 70% of individuals, and for many esthetic professionals, it can be particularly crippling. This phenomenon leads you to doubt your accomplishments and live in constant fear of being exposed as a fraud.

Once you’ve learned to spot the early signs of acne, the next step is understanding why it’s happening and how to intervene in a way that respects the skin’s balance to effectively treat-pre-acne.

The business of self care is important for estheticians. Skin Inc Magazine An esthetician is in the business of giving, and the very...

Premium beauty services go beyond technique and products used—they reflect consistency, personalization and an environment that feels professional and encourages clients to return again and again.

Crafting a diverse treatment menu builds your business reputation. In a sea of salons and spas, how can you make your business not just...

effective strategies you can use to stay positive and keep your business thriving during potentially slower summer months. Remember every experience is an opportunity for learning new ways to grow!

Summer skin services are in–but which should you add to your esthetician service menu before sunny season is over?

In such a competitive landscape, it is imperative that skin care professionals - especially newly licensed ones - set themselves apart from others by creat­ing their own distinct style and treatment offerings.

Have you ever thought about how saying “thanks” can affect patient/client retention?

Sanitation procedures have always been essential in the spa industry, and this post highlights the importance of not only educating staff but in communicating sanitation efforts to clients.

Good news esty pros! The spa industry is on the rise in annual revenue, locations, visitors, revenue per visit and employment

Struggling to fill your appointment book this Valentine’s Day? Don’t panic! It’s not too late to turn things around.

In the beauty world where trends change overnight, skincare pros have a unique challenge-how to build lasting relationships with clients

As 2025 approaches, it’s more important than ever to have the right skills and insights to ensure your esthetician business thrives.

During the holidays, estheticians often find themselves immersed in a whirlwind of appointments, striving to help clients look their best

As an esthetician, you thrive on helping clients feel and look their best. Slow periods can be challenging

In a world that often feels like it’s moving at breakneck speed, the Italian concept of dolce far niente offers a welcome respite.

As a beauty pro, your time is valuable. In most cases, you are only making money if you have a client in your salon or spa.

f you want your business to thrive in 2025, there are a few things you need to know.

In the fast-paced world of esthetics, one truth remains paramount: understanding your client is the cornerstone of a successful practice.