Prepping for Your Best Black Friday Yet: Strategies for Estheticians

Black Friday isn’t just for big-box stores—it’s a goldmine for solo estheticians too. Whether you sell services, gift cards, or retail, Black Friday (Nov 28, 2025) can make or break your Q4 profits. Here’s how to create a plan now so you’re ready to cash in.

1. Decide What You’re Selling

Black Friday promos don’t have to be discounts.

Options include:

• Buy one facial, get one half off (great for gift sales).

• Pre-sell holiday packages.

• Gift card bonuses (buy $100, get $25 free).

  
  

**Resource: How Salons and Spas Can Participate in Black Friday, Small Business Saturday, and Cyber Monday

2. Build Buzz Early

Start teasing your Black Friday deals in late October:

• Instagram countdown stickers.

• Email “sneak peek” campaigns.

• Waitlist sign-ups for early access.

3. Bundle Retail for Easy Gifts

Create holiday-ready gift baskets:

• Skincare + lip treatment bundle.

• “Winter Skin Rescue” kit.

• Stocking-stuffer minis.

  
  

Resource: Packaging A Gift Box Set (YouTube Video)

4. Automate Your Marketing

Schedule everything in advance:

• Email campaign (Thanksgiving Eve → Cyber Monday).

• Instagram Reels showing gift sets.

• “Today Only” Stories for flash promos.

  
  

5. Create Scarcity

Limited availability drives urgency:

• “Only 10 bundles available!”

• “Offer ends midnight Nov 28!”

  
  

FINAL THOUGHTS

Your most profitable Black Friday starts now—with planning, prep, and strategy. Done right, this weekend can bring in thousands before December even begins.

post courtesy of The Solo Esthetician

Let us help you create mindful skincare choices for your clients!