Spring means the end of winter gray and cold and the beginning of bloom! It’s the perfect time to refresh and revitalize your treatment menu – so read the following short post from Lori Crete, esthetician business mentor and award winning business owner for 4 tips to inspire your creativity (and your profitability!).
Your service menu isn't just a list - it's a powerful tool to elevate your esthetics business and boost your income.
Here are four tips to refine your offerings and create a menu that fills both your appointment book and your bank account:
1. Remove Stagnant Services: Cut out services that no longer serve your business. Just like cleaning out a closet, clearing out low-performing treatments will create an energetic shift, and your clients will feel it, too!
2. Create a Signature Offering: What’s the one dreamy service you’d love to perform all day? Make it your star treatment! My 90-minute customized facial was a bold addition, but now it’s my most-booked service.
3. Stack with Strategy: Place your Signature Service at the top of your menu with the highest price tag. Why? It sets a mental benchmark, making other services feel like a steal!
For solo estheticians and small spa business owners, I recommend keeping it simple and streamlined.
Stick to 3 - 4 categories with no more than 4 - 5 services per category. This prevents overwhelm for your clients, makes decision-making easier, and keeps your menu focused on your most profitable treatments. Less is more when it comes to a high-converting service menu!
4. Descriptions that Inspire Bookings: Keep descriptions short, clear, and results-driven because attention spans are shorter than ever these days.
Example: Try this AI prompt: Create a simple, 4-sentence menu description explaining the results of a Microcurrent facial for spa clients.
AI Generated Result: Experience the ultimate non-invasive facelift with our Microcurrent Facial. This treatment uses low-level electrical currents to tone, lift, and re-educate facial muscles, reducing the appearance of fine lines and wrinkles. It also boosts collagen production and enhances skin elasticity for a firmer, more youthful glow. Perfect for anyone looking to achieve a sculpted, radiant complexion with no downtime!
Cool, right? Wash, Exfoliate, and Create a Menu That Inspires Bookings!
P.S. If you need help fine-tuning your menu into a profit-generating, biz-building tool, Join The Beauty Biz Club and gain immediate access to The Modern Menu Creation Success Training!