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An Esthetician's Guide: Marketing for Valentine's Day

Valentine's Day is like Christmas for spas with the number of new clients coming through your door. However, making your spa become the loving gift from a significant other can be challenging. Estheticians have spoken up about what helps them set their spa apart on Valentine's Day.

General Valentine's Day Tips

  1. Appeal to Male Clients in Advance. Work ahead to appeal to men in advance so they are sure to pick your spa to give as a gift.

  2. Create Packages. Be sure to not only create special deal packages for Valentine's Day, but really work to promote it to your clients, especially on social media.

  3. Gift Cards. Make sure you have attractive gift cards on display for your clients to see while they are paying for the service that they just had. You can also offer gift cards online to make it easier for the last-minute shoppers to get one as well.

  4. Partnerships. Work with local businesses, whether it's a florist, restaurant, or a winery to create a dual Valentine's Day package or deal.

  5. Decorate. Make sure your spa looks the part as well. Decorate your windows and front area to show that you are Valentine's Day ready.

Sample Valentine's Day promo:

Direct from the spa: Ideas and Treatments

Touch to Heal Spa: Love is in the air this February and Touch to Heal wants you to celebrate all month long with one of their romantic spa packages. From indulgent facials to muscle-melting massages … their spa treatments will make you a Valentine gift-giving hero!

Heavenly Touch Day Spa: Located in Centennial, CO, they offer facials, waxing, massage, and body treatments and special Valentine's day packages.

Willows Lodge in Woodinville, WA - Celebrate Galentine's Day with your girlfriends during the month of February.

More Valentine's Day marketing ideas:

Kin Professional’s Valentine’s Day Promo Ideas

Article written by Maggie Connelly for Skin Inc. magazine

Links to marketing ideas provided by us.


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