Class in Session: The Benefits of Podcasts
It's no secret that podcasts as a learning tool have grown exponentially over the past few years. Most of us would agree it's a great way for estheticians to connect with like-minded communities and learn more about things they are interested in.
According to The 2018 Infinite Dial Study by Edison Research and Triton Digital: “Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year.” That study also revealed that 12 million people listened to their very first podcast during that year. From the responses received, 63% said the biggest benefit of listening to podcasts for their business was learning while multitasking. The second most popular answer was for finding new ideas.
Podcasts are perfect for busy spa professionals. Just grab your device, press play, and go about your tasks. And since our industry is continually growing and changing, there is ALWAYS something new to learn – new treatments and modalities, skincare equipment and products, cosmetic chemistry, and tips on running a business to name a few.
This week we’ve compiled a list of podcasts dedicated to esthetics and all things skincare. Whether you are a student, a newbie just starting out, or a seasoned pro - we guarantee you’ll learn something new!
Everything Esthetics: For estheticians, by estheticians. It's conversations about and inside the beauty industry, and everything that entails. Weekly episodes will include one-on-one conversations with brand owners & developers, service providers, and business leaders inside the esthetics industry. The show will also include stand-alone episodes with business tips & insight for beauty industry professionals, estheticians still in school, or those who have recently gone out on their own.
The Beauty Biz Show with Lori Crete: Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love.
Lori is a highly sought-after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits, and break through to the 6-figure mark.
The Aesthetic Report: (Dermascope magazine): The perfect podcast for skin care professionals who want to learn more about how to make it in the industry, hear from industry leaders, get one-on-one interviews from your favorite skin care brand creators with the latest dish of news in the industry, and so much more! With a new guest featured every episode, this podcast has it all for skin care pros who want to go skin deep! New episodes monthly and release for your listening pleasure on Thursday.
Stroud Skinstitute Podcast: Real conversations, with real industry experts sharing their valuable insight with you, the Esthetician. Think of these podcasts as eavesdropping into two professionals talking over coffee and you have a front row booth right next to them. You’ve got questions, they may just have the answers. These experts have been where you are today, struggled with the same things you are struggling with. Listen in and shorten your learning curve so you don’t make the same mistakes they did starting out.
SHERYL SAID: Thoughts from Sheryl directly on small ways to improve yourself, your business, and your life.
SHERYL’S SHORTIES: Mini lessons. If you want to dive deeper into any topic, go to stroudskinstitute.com for the full course.
Spa Business Mastery with Kirsten Foss: Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.
My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owner, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.
Everything Esthetician: A wealth of resources for estheticians. The podcast page lists a variety of podcast subjects relevant for your business – from skincare science to spa management, lashes, tanning, and much more.
Full Coverage Podcast: Full Coverage is a podcast for beauty lovers, by beauty lovers. Join professional makeup artist, Harriet Hadfield and unprofessional beauty lover, Lindsey Kelk as they discuss everything happening in the world of makeup, skincare, haircare and beyond.
The Treatment Room: A podcast by an esthetician, for estheticians + skincare geeks. Hi, I'm Tess! An ex-corporate employee turned licensed skin expert and virtual esthetician. Now I'm here to share in how I made beauty my business, and everything that comes along the way!